Senior Lead, Organic Growth · Upwork
Feb 2025 – Present
Product lead for SEO/AEO and CRO across Upwork’s logged-out web experience. I partner with engineering and design to build scalable content and technical foundations while improving acquisition and user experience for millions.
Senior Product Manager, SEO & Acquisition · Scribd
Jul 2022 – Jan 2025
Product lead for SEO, CRO and organic acquisition across Everand, Scribd, and SlideShare—3.5B annual visits across 300M+ pages. Increased web signup rate nearly 10%, lifted organic traffic 70% in an AI-summary test and grew blog traffic 600% in six months.
SEO Manager · Uproer
May 2018 – Jul 2022
Joined as the agency’s first full-time hire, helped grow the team from 2 to 12, built its SEO copywriting program, managed 12+ client accounts and hired, trained, and mentored six SEO analysts.
Thought leadership and published articles on SEO, content strategy and product management.
Agency vs. In-House SEO: What I Learned Working Both Sides – SEOJobs.com
SEO lessons from Reddit: Takeaways for your own content strategy | Wix SEO Hub
What is keyword difficulty and why does it matter for SEO? | Wix SEO Hub
How to use TikTok for SEO keyword research | Wix SEO Hub
How to find trending keywords for SEO campaigns | Wix SEO Hub
Conversations where I get into the messy, behind-the-scenes work of organic growth.
Are You Controlling Your Brand Perception on LLMs? Search Party Episode 6 with Amanda Milligan – Semrush
Product Management Lessons for SEO, hosted by Will Critchlow – SearchPilot
The Future of SEO, with Abby Gleason – The Marketing Millennials Podcast
Lessons from Scribd | Abby Gleason – The SEO Sprint Podcast
Zero Volume Keywords w/ Abby Gleason – YouTube
Lake life & dog walks
Books, food & movie nights
I love books about interesting women—The Glass Castle is a must-read—and historical adventures like Endurance (I'm on a big shipwreck kick lately). Big fan of good food, good friends, card games and movie nights.